Multichannel News Presents: Maximizing the Impact of Multicultural TV. This is an annual breakfast with a panel discussion.

Media registration is located in the Media Center.

The exhibitor and delegate registration counters are located in the North Lobby of the Boston Convention & Exhibition Center.

Along with picking up your Cable Show badge, you can also purchase Spring Technical Forum proceedings and Session recordings here.

The International Business Center is available to our International guests to use as a place to conduct businesss.

Hosted by NCTA and Cable Europe.

Breakfast meeting for members of CablePAC.

Gigabit-class DOCSIS® and new possibilities from OSI physical layers are just two of the provocative possibilities for raising the cable broadband performance bar even higher. Here, experts share breakthrough thinking about the HFC network of the future, including implications of moving IP packets closer to the network edge and devising a software-friendly DOCSIS control plane.

WELCOME & INTRODUCTION
Neil Smit, President & CEO, Comcast Cable & EVP, Comcast Corporation

INDUSTRY PANEL
Digital Disruption: Leading distributors, tech innovators and content creators come together from the media, wireless, music and film industries to discuss the profound impact that digital distribution has on [the future of] entertainment, communications and commerce in our daily lives.

ONE-ON-ONE CONVERSATION
Julius Genachowski, Chairman, Federal Communications Commission
Hosted by Michael Powell, President & CEO, NCTA

POLITICAL PANEL
Campaigns in Context, brings together top television news figures for a candid discussion of the U.S. political scene and the forthcoming presidential election in the context of a rapidly changing environment for the delivery of news and the framework for civic dialogue.

Optimizing wireless networking, managing video calling and building bridges to HFC networks are among subjects addressed by leading developers in cable-delivered Wi-Fi and wireless communications. With cable’s Wi-Fi investments and deployments proliferating, the panel offers a comprehensive picture of technology advances tied to a fast-emerging category.

Even as screen time rises, cable networks are discovering the power behind brand extension and marketing presence in the physical world, through retail presence, magazine publishing, event marketing and even fashion tie-ins. Experienced marketing and brand management experts talk about extending the cable experience into the world beyond the screen. Discovery points:

• Demonstrations and examples of cable network retail and event promotions
• Creative strategies for brand extension and partnerships
• Crossover benefits to video distributors and cable affiliates

This topical and highly current examination of the television content landscape tracks two influential contributors to a television marketplace that’s undergoing a wholesale reinvention.

• The 2012 Olympic Games in London won’t just be about athletic accomplishment. New dynamics in television production, distribution and audience behavior will play a more prominent role than ever as the Summer Games set a new standard for multi-screen, all-access video coverage. Listen as NBC Olympics President Gary Zenkel talks about what’s in store for the Games.


• Time magazine’s first-ever bilingual cover in March heralded the rising influence of Hispanic Americans across U.S. politics and culture. That same demographic force is creating a transformation in television, as new networks, new marketing approaches and new business opportunities play to a changing market. Univision Network President Cesar Conde discusses how cable can (and is) embracing an epochal cultural shift.

Discovery points:

• How media companies are evolving to embrace changing consumer demographics, lifestyles and technology adoption behaviors
• Breakthrough approaches in production and programming for the 2012 Olympic Games
• The influence of multi-screen delivery on content creation and consumption across a range of viewer categories

From current-day enforcement issues to long-term views around telecom policy, experienced legal advisors to the Federal Communications Commission address the top issues confronting the competitive U.S. telecom marketplace and the Commission’s role in addressing them. A panel that offers an in-depth immersion in some of the most important legal issues facing the cable industry today.

Get a glimpse of promising new technologies and applications as a select group of start-up companies present ideas for breakthrough services to cable operators. This interactive panel offers candid assessment and feedback from cable industry technology and investment specialists. Discovery points:

• Get an early read on the technologies that will support advanced services powered by cable
• Understand how tech investors view strategic investments
• nderstand the interplay between technology innovation and go-to-market strategy

Produced in partnership with CAB.

As “view-biquity” increases, so do options for advertising that connects, engages and persuades. Get an inside look at consumer behavior and interaction with video platforms, then hear from advertising buyers and sellers on what it all means for advertising and marketing products and brands in the multi-screen era. Discovery points:

• Be among the first to see findings from a proprietary CAB multi-screen study
• Hear from senior agency buyers and cable network ad sales experts
• Understand strategies for extending advertising reach by playing to multiple screens

Exhibitor List | Interactive Floor Plan

Host: Nicol Turner-Lee, President & CEO, NAMIC

Guests:

Michael Grover, Executive Director, Government Affairs, Cox Communications
Sonja Murray, EVP, Chief Program Officer, Connect2Compete
Bret Perkins, VP, External & Government Affairs, Comcast Cable
Gary Shorman, President & CEO, Eagle Communications
Madura Wijewardena, Director of Research & Policy, National Urban League

Host: Will Richmond, Editor/Publisher, VideoNuze

Guests:

"Wave Goodbye to Your Remote: Discover Natural TV"
Viroo Mirji, Industry Principal, Cable & Communications US, Infosys
Mit Majumdar, Head of U.S. Cable Practice, Infosys

"SSO-Audio: User ID for Media Personalization"
Steve Coutts, VP, Sales & Business Development, Wyplay

"Automated Content Recognition: Revolutionizing the TV Viewing Experience"
Jay Friedman, VP, Marketing, Audible Magic

"Enabling Operators to Own the Second Screen Using EBIF Watermarking"
Sam Pemberton, CEO, Softel

A symmetric DOCSIS® network delivering 1 Gbps to and from customers? It’s on the drawing board now as technologists theorize about new ways to capture more performance from the core cable architecture. From HFC capacity expansion options to the promise of EPON, you’ll hear provocative thinking about the emerging revolution in cable broadband.

Cable Executive Management at Harvard Business School Presents a Conversation with Neil Smit, President, Comcast. Supported by the CTAM Educational Foundation. Separate registration is required for this event.

Panelists:

• Julie Brill, Commissioner, Federal Trade Commission
• Robert McDowell, Commissioner, Federal Communications Commission
• Maureen Ohlhausen, Commissioner, Federal Trade Commission
• Tom Power, Deputy Chief Technology Officer for Telecommunications, Office of Science & Technology Policy, Executive Office of the President
• Larry Strickling, Assistant Secretary for Communications and Information and Administrator, National Telecommunications and Information Administration (NTIA), U.S. Department of Commerce

Meeting for NCTA's Finance and Operations committee.

Host: Leslie Ellis, Independent Technology Columnist, Ellis Edits, Inc.

Guests:

"These Boxes Keep Turning Green! Inside the CableLabs Energy Lab"
Ralph Brown, Chief Technology Officer, CableLabs (with live remote)

"SCTE’s Smart Energy Management Initiative: Powering Next Generation Networks"
Daniel Howard, SVP, Engineering & CTO, SCTE

"Infrastructure Efficiencies by Deploying a Universal Wideband Edge QAM Solution"
Shane Eleniak, VP, Advanced Broadband Solutions, CommScope

"Efficient and Eco-friendly Standby Power for Cable"
PH Bhatt, VP, Engineering, Alpha Technologies

From adaptive streaming to MPEG DASH implementation, emerging approaches for managing IP video traffic across cable networks are shared by peer-reviewed authors and experts in a category that’s redefining how cable serves its customers.

Find out what it’s like to run a modern cable system – or company – as industry operations chiefs talk about how they manage an ever-expanding array of products, technologies, staff and service demands. You’ll come away with a keen understanding of where cable’s focus is as the industry strives for competitive leadership and service differentiation – what technologies and services they are looking to deploy so they can better serve their customers.

Video as an app? Widgets on the screen? TV on the tablet? Cable is saying “yes” to all of the above as a new era of application-centric interactivity begins to take shape in and around the industry. Get from-the-source intelligence about the business and deployment models that create the economic foundation for cable’s growing app-etite. Discovery points:

• Understand how interactive apps will play over the largest screen in the home
• Gain exposure to application development approaches and platforms
• Find out what cable networks have planned for interactive content extensions

Produced in partnership with ACC.

“Cable is a monopoly.” “Cable will never match the viewership of the broadcast networks.” “Cable doesn’t care about customer service.” The cable industry has long faced more than its share of myths. Now, in a social-media-fueled environment where half-truths and falsehoods can proliferate in an instant, the ability to bust myths is critical. This “myth buster” panel of communications executives addresses some of the more persistent myths, the impact of social media in managing the image of companies and the industry, and strategies to proactively bust myths. Discovery points:

• Identify strategies to proactively educate constituent groups
• Learn how cable companies are harnessing the power of social media to attack common myths
• Understand why falsehoods linger – and what to do about correcting them

New possibilities for customer self-care and "cloudifying" cable's triple play across multiple screens are among innovative approaches presented by selected participants in the first of two CIO.IT Competitions judged by industry experts. Find out how developers are leveraging cloud computing and service-oriented architectures to improve cable services and care. Discovery points:

• Approaches for accelerating performance of cloud-based media and services
• Back-office strategies for leveraging cloud and SOA platforms
• Applying cloud-based delivery across the cable product offering

Phone calls are going HD, video calling is becoming prevalent, and competition for customers is more intensive than ever. Get a 360-degree perspective on how the Commission’s top advisors see shifts in telecom technology, services, competition and economics influencing the marketplace. Appearing are FCC Bureau Chiefs and top staffers who possess a deep understanding of the communications environment and cable’s place within it.

Host: Arthur Orduña, Chief Product Officer, Canoe Ventures

Guests:

"The Simultaneous Multi-screen Experience: How Connected Consumers are Changing TV"
Joan FitzGerald, VP, TV & Cross-Platform Services, comScore

"Visualizing the Real-time Twitter TV Audience"
Sean Casey, CEO & Founder, SocialGuide

"WatchESPN, One Year Later - Insights into Authentication"
Matt Murphy, SVP, Digital Video Distribution, Disney & ESPN Media Networks

"ScreenSync TV: Companion Apps that Drive Consumer Engagement"
John Gilles, EVP, Sales & Marketing, Coincident

"Enjoy Better: TWC TV™ for Tablet, Smartphone & PC"
Kevin Leddy, EVP, Technology Policy & Product Management, Time Warner Cable
Greg Calvert, Director, Video Product Management, Time Warner Cable

Live Debate: Harvard vs. Columbia

Host: Becky Henderson, Founder & GM, Halogen TV

Chairman: Michael Grebb, Executive Editor, CableFAX

The Teams:
Harvard: Coulter King & Sanhita Dey
Columbia: Rohan Jotwani & Reid Bagwell

Reactors:
Joe Flint, Staff Writer, LA Times
Diane Mermigas, New Media Business Consultant & Strategist
Peter Stern, EVP & Chief Strategy Officer, Time Warner Cable

We’ve come a long way since amplifier cascades and tree-and-branch topologies. Modernized cable networks increasingly are embracing new possibilities for content delivery that take advantage of cloud access, intelligent caching and more. Find out what’s ahead in cable network architecture as experts share details about the cablemeets- CDN revolution.

Produced in partnership with CTAM.

Business communications services already have emerged as a fast-growing cable industry revenue source while improving communications agility for small, medium and enterprise businesses everywhere. A combination of high-bandwidth products and rising market sophistication is creating even greater opportunity for winning share and driving revenue in the business segments. Find out from senior management how their companies are lining up products, technology investments and sales/service strategy to make cable a platform to be reckoned with in the SMB/enterprise space. Discovery points:

• Learn the drivers for the SMB customers and how organizations are changing to capture this market
• Find out what products are appealing to larger business customers – and why
• Hear how shifts and advances on the business side may impact cable’s residential services

There's intelligence in the network – if you know where to look. Here, information technology specialists showcase solutions for mining analytics and data to produce actionable intelligence about network conditions, customer behavior and more. The second of two CIO.IT Competitions, judged by industry experts, offers fresh insights into data analytics and their applications. Discovery points:

• Real-world indicators of IP video usage based on network analytics
• Comprehensive approaches for monitoring viewership in real-time
• Applying predictive analytics to business decision-making and network provisioning

We’ve come a long way since the days of monopoly phone service and one-size-fits-all rate plans. Today, state telecommunications regulators must assess a dizzying blend of technologies, consumer concerns and economic impacts. How do they see the market and its public policy implications developing? Find out here as experienced state commissioners assess the communications landscape. Discovery points:

• Voice service competitive dynamics and implications for regulatory approach
• Public policy priorities in a shifting marketplace
• The impact and influence of alternative technologies, landline cord cutting and more

As online video subscriber-authentication approaches take hold, a generation of TV-watchers is being exposed to new possibilities for enjoying television across connected devices. Find out the latest deployment indicators, viewer behavior insights and business strategies behind the TV Everywhere evolution – and what it means for your business. Discovery points:

• Get updates on the scope and reach of subscriber-authentication platforms
• Hear about creative business and licensing approaches for video extension by cable operators
• Understand strategy approaches among major television content companies

It’s not just the playback devices that are proliferating. The sheer volume of video content, and ways to access it, is rising exponentially as outlets for creative expression proliferate. To help frame the opportunity, influential strategists in digital video explain how they’re positioning their companies to participate in and profit from a video world like we’ve never seen before.

• Google Vice President of Product Management Mario Queiroz talks about the possibilities of next-generation video content and interfaces – and the business principles that influence the thinking behind Google’s strategy for the emerging television environment.
• Microsoft Media Strategy Advisor Gerard Kunkel shares insights around the product development strategy for video playback devices, motion-control user interfaces and overall media experience in a multi-screen, on-demand environment.

Reception for CTAM Business Services session attendees.

A reception for NCTA members in honor of the NCTA Board Chairman.