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CREATED:20130519T002257Z
DESCRIPTION:This topical and highly current examination of the television c
 ontent landscape tracks two influential contributors to a television marke
 tplace that’s undergoing a wholesale reinvention.\n\n	The 2012 Olympic Gam
 es in London won’t just be about athletic accomplishment. New dynamics in 
 television production\, distribution and audience behavior will play a mor
 e prominent role than ever as the Summer Games set a new standard for mult
 i-screen\, all-access video coverage. Listen as NBC Olympics President Gar
 y Zenkel talks about what’s in store for the Games.\nTime magazine’s first
 -ever bilingual cover in March heralded the rising influence of Hispanic A
 mericans across U.S. politics and culture. That same demographic force is 
 creating a transformation in television\, as new networks\, new marketing 
 approaches and new business opportunities play to a changing market. Univi
 sion Network President Cesar Conde discusses how cable can (and is) embrac
 ing an epochal cultural shift. \n \n\nDiscovery points:\nHow media compani
 es are evolving to embrace changing consumer demographics\, lifestyles and
  technology adoption behaviors \nBreakthrough approaches in production and
  programming for the 2012 Olympic Games\nThe influence of multi-screen del
 ivery on content creation and consumption across a range of viewer categor
 ies
DTEND;TZID=US-Eastern:20120522T160000Z
DTSTAMP:20130519T002257Z
DTSTART;TZID=US-Eastern:20120522T150000Z
LOCATION:Room 153BC East
SEQUENCE:0
SUMMARY:Dispatches from Screenland: Changing Technologies and Audiences
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