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DESCRIPTION:Produced in partnership with ACC.\n“Cable is a monopoly.” “Cabl
 e will never match the viewership of the broadcast networks.” “Cable doesn
 ’t care about customer service.” The cable industry has long faced more th
 an its share of myths. Now\, in a social-media-fueled environment where ha
 lf-truths and falsehoods can proliferate in an instant\, the ability to bu
 st myths is critical. This “myth buster” panel of communications executive
 s addresses some of the more persistent myths\, the impact of social media
  in managing the image of companies and the industry\, and strategies to p
 roactively bust myths.  Discovery points:\nIdentify strategies to proactiv
 ely educate constituent groups\nLearn how cable companies are harnessing t
 he power of social media to attack common myths\nUnderstand why falsehoods
  linger – and what to do about correcting them \n
DTEND;TZID=US-Eastern:20120522T190000Z
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DTSTART;TZID=US-Eastern:20120522T180000Z
LOCATION:Room 151AB East
SEQUENCE:0
SUMMARY:Busted: Common Myths About Cable…and How to Topple Them for Good
UID:CsSession1020
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