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CREATED:20130520T004028Z
DESCRIPTION:Produced in partnership with The Cable Center.\nDrawing on rece
 nt industry and academic research findings\, this panel examines Customer 
 Lifetime Value (CLV) and the application of CLV metrics to frame key busin
 ess decisions that build long-term company value. How can CLV result in cu
 stomer value optimization? What impact does CLV have on retention strategi
 es for high-value customers? How can a CLV mindset help you determine whic
 h product offerings will boost the bottom line – and why? Bringing togethe
 r the insights of industry experts and leading cable CEM practitioners plu
 s concrete\, real-life examples\, this panel presentation provides the str
 ategies and tactics you need to turn CLV into long-term value.  Discovery 
 points:\nIdentify strategies and tactics that turn CLV into company long-t
 erm value\nFind out how experts use CLV as a metric to help increase your 
 bottom-line returns\nUnderstand how to measure CLV – and apply findings to
  business strategy\n
DTEND;TZID=US-Eastern:20120521T203000Z
DTSTAMP:20130520T004028Z
DTSTART;TZID=US-Eastern:20120521T193000Z
LOCATION:Room 157AB
SEQUENCE:0
SUMMARY:Opportunity of a Lifetime: Creating Long-Term Value through Custome
 r Optimization
UID:CsSession1019
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