The Cable Show 2012

Imagine Park Request for Proposals

The Request for Proposals is now closed. Selected proposals will be notified by mid-April. The RFP process closed on April 2, 2012.

Announcing the return and rebranding of The Cable Show’s newest forum for expressing and presenting the "art of the possible" in digital media, entertainment and communications. Imagine Park - launched in 2011 as The Park in Chicago, IL - will once again shine a focused light on innovative products and services made possible for residential & business customers by cable’s digital broadcast and broadband networks, expanded platforms, and innovation-enabling strategic initiatives and partnerships.

  • Imagine Park is a live events stage and gathering place in a park-like setting on the Cable Show exhibit floor
  • Stage events will be a mix of entertaining presentations to launch and/or demonstrate new products, services, and technologies, as well as lively discussions focused on new issues and trends critical to cable and its customers
  • The area will be a premier destination spot for registered media and attendees
  • Events produced in Imagine Park are programmed by a panel of cable industry content, technology, strategy and product leaders
  • Events will be broadcast live via the Cable Show website and available on-demand on web and mobile app platforms following the show

The objective of Imagine Park, and this Request for Proposals ("RFP"), is to seek and publicize innovation and/or ideas that:

  • Demonstrate cable’s relevance in today’s media and entertainment world
  • Stretch the limits of our imagination in leveraging cable’s advanced broadband platform in new and interesting ways that delight customers, improve lives and solve problems
  • Distinguish cable from both traditional and emerging platforms
  • Point to emerging trends in the new media landscape including everything from consumer trends/behaviors to the latest connected devices
  • Focus on the consumer experience and leverage cable's award-winning, diverse content
  • Make news: allowing cable to position itself as a premier provider and enabler of products/services that consumers value

The National Cable & Telecommunications Association ("NCTA") is inviting its member companies, partners, and the Cable Show exhibiting community to respond to this RFP to identify innovative new content and/or technology demonstrations that will be announced or otherwise featured during the event.

Entries will be considered by a working group of the NCTA Convention Committee. Those selected will be invited to participate in a live stage presentation in Imagine Park and will be featured in any in-booth signage and collateral.

Proposals were due on April 2, 2012.

Information and Instructions for Responding

Stage Events can be product demonstrations, product launches, announcements, presentations, performances or conversations and should:

  • Unveil important new and original content, products, services or technologies that is breaking news to the industry and media/analysts
  • Clearly present real value to a cable residential and/or business customer - or real, measurable value to a cable operator and/or a cable partner (e.g., programmer, advertiser)
  • Where applicable, leverage the capabilities of cable’s advanced digital networks and serve to differentiate cable from its competition
  • Should highly entertain and strive to amaze - high "coolness" factor
  • Present compelling, thought and action-provoking points of view that strive to be original and breakthrough
  • Present new and relevant trends, data, and behaviors in media and entertainment consumption

Stage Events:

  • Are occasional by nature and occur periodically throughout the show
  • Comprise segments lasting approximately 10 minutes during 45-minute to 1-hour program blocks
  • Will be moderated and introduced by professional hosts in a variety of formats including press conferences, one-on-one interviews, product demonstrations and focus groups
  • Should be understandable to and accessible by a broad audience, not just technologists
  • Will be promoted through all Cable Show marketing and communications outlets and will be teased through real-time alerts to all Cable Show Mobile App users

The Venue - Imagine Park has the look and feel of a community outdoor amphitheater with:

  • Stage and set
  • Production including lighting, sound and image magnification
  • Reserved press area with riser and feeds
  • Casual bench seating, standing tables, café seating and some lounge seating
  • Food & beverage concessions throughout

Slots are open to:

  • NCTA member companies and invited guests
  • The Cable Show exhibiting community
  • Academics & researchers/focus groups

Any topic of interest to key audiences is eligible and may include:

  • Rich, immersive and highly engaging entertainment
  • Advanced content management and navigation interfaces
  • Cross-platform, mobile and cloud-based content discovery, storage, authentication/entitlement, delivery and sharing
  • Experiential entertainment: social, personal, interactive
  • 21st century learning tools
  • Better health and living through the connected lifestyle (including home health, monitoring and security)
  • Consumer engagement -- behavior shifts and trends
  • Creative concepts in services and applications

To be considered for a Stage Event slot, you must:

  • Complete and submit your proposal using the submission system, no later than April 2, 2012. Multiple submissions are acceptable and encouraged
  • Provide sufficient information on what you intend to talk about or demonstrate, its relevance to the audience, and what it takes to execute your demo (if you have one)
  • If selected, staff and successfully deliver your announcement, talk or demo during your presentation slot at your own expense including pre-show rehearsals
  • Agree to sign a release allowing NCTA to broadcast audio and video of your announcement, talk or demo to all Cable Show and participating news outlets including but not limited to live press feeds, websites, social outlets, YouTube sites, the Cable Show mobile application, etc.

Acceptance Criteria:

  • Demos and presentations must be of the highest quality
  • Ideas must be new and newsworthy
  • Presentations should be focused on residential or commercial cable services and/or consumer electronics
  • Products should highlight the benefits of running over a "managed" network and ideally, serve to differentiate cable’s platform from other emerging platforms
  • Products need not be fully ready for deployment but must work - no "slideware" demos
  • NCTA reserves the right to accept or reject any proposal and/or invite and produce segments of its choosing, with or without the use of this RFP process

Participation Fee:

  • There is no fee to submit ideas
  • If selected, a participation fee of $5,000 will apply. The fee will be waived for all Cable Show exhibitors and sponsors and NCTA member companies
  • Equipment costs for demonstration support beyond what is provided will be the responsibility of the presenter.

Sponsorship Opportunities:

  • Sponsorship opportunities are available - please contact Michael Garner at NCTA Convention Headquarters at (202) 463-7905 or by email at


Cisco CommScope


DIY Network


Application Developers Alliance Civoution Rovi Corporation


Alcatel-Lucent Comcast Ericsson