The Cable Show 2012

Kelli Campbell

SVP, Global Product & Content Strategy
Discovery Education

Kelli Campbell

Kelli Campbell brings more than 20 years of experience in educational product development and executive management to Discovery Education. In her current role as senior vice president, she oversees the Techbook and Assessment lines of business and leads product and content strategy and development, customer support and divisional IT functions. Under her leadership, Discovery Education entered the digital textbook market with the innovative Techbook series. Spanning K-12 science and middle school social studies, the Techbooks positively impacted more than 200,000 students and teachers nationwide in the first year of implementation. Discovery Education’s digital Techbooks are designed to replace textbooks as the next generation of core instructional resources for America’s classrooms.

Campbell also leads the development and delivery of the Discovery Education’s streaming service, which is used in more half of U.S. schools and 35 countries around the world, as well as the company’s Assessment services, which includes tools and content to inform instruction and accelerate student achievement. Working with partners worldwide, Campbell also sets Discovery Education’s global product strategy, including directing the creation of highly customized core products and content experiences in Canada, specialized collections of K-12 media in South America and English-Language teaching courses for use around the globe. In the United States, she also is directing the creation of a new line of products for implementation in the higher education and virtual school environments.

Prior to joining Discovery Education, Campbell served as vice president and general manager for Clearvue & SVE, a Chicago-based educational content company. An early pioneer in using digital content for instruction, she oversaw the creation and launch of the award-winning media-on-demand system. Prior to Clearvue & SVE, Campbell served in marketing and business development roles with Getty Images.

Campbell is an acknowledged thought leader on the development of high quality curriculum-based digital content. She has presented at numerous national and regional education conferences on the subject and has contributed to numerous articles in national publications on the replacement of textbooks by digital resources. She served on the committee that developed the “Digital Textbook Playbook,” the Obama administration’s plan for schools to get digital textbooks in students’ hands within five years.

Under Campbell’s leadership, Discovery Education’s products and services have been recognized with a number of prestigious industry awards, including the Edison Awards and honors from the Association of Educational Publishers, SIIA, ComputED Learning Lab and Tech & Learning Magazine. She also has been named a finalist for Women in Technology Leadership Award.

Campbell holds a Bachelor of Science degree in journalism from the University of Illinois at Champaign-Urbana.


Class Act: Deepening the Education Connection
Monday, May 21, 2012
3:30 PM - 4:30 PM
Room 156C East