Michael Hopkins serves as President, Distribution, Fox Networks where he oversees all distribution strategy, sales and marketing activity on behalf of Fox’s more than 40 national and regional domestic television networks and their high-definition television and video on demand extensions. He also is responsible for developing digital strategies for Fox Networks Group and oversees network distribution at Fox Broadcasting Company.
A veteran Fox executive, Mr. Hopkins has played a key role in helping Fox Networks experience tremendous growth. He was instrumental in Fox’s landmark retransmission consent and channel carriage agreements with Time Warner Cable, DISH Network, Cablevision and DirecTV, as well as the successful launches of several networks, including BTN (formerly Big Ten Network), National Geographic Channel, Nat Geo WILD, FUEL TV, FOX College Sports, and FOX Soccer Plus. He was elevated to President in July 2008 after serving as General Manager and Executive Vice President of Affiliate Sales.
Mr. Hopkins joined Fox as Director of Affiliate Sales in 1997. While there, he represented Fox’s first two national cable networks–FX and Fox Movie Channel–to cable systems in the Pacific Northwest, and he was also responsible for representing the FOX Sports Networks West Region (since re-launched as Prime Ticket).
Mr. Hopkins moved over to Fox’s national accounts team in June 1999 as Vice President of Affiliate Sales. Four years later, he became Senior Vice President of Affiliate Sales in 2003. In May 2006, he was named Executive Vice President of Affiliate Sales & Marketing and added General Manager to his title in April 2007.
Prior to Fox, Mr. Hopkins spent time at The Weather Channel and Harte-Hanks Communications, an international media company focused on marketing and direct mail. Among his other responsibilities, Mr. Hopkins serves on the board of directors for the National Geographic Channel. He earned a Masters of Business Administration degree from the Anderson School of Business at UCLA in 2001, and previously earned his bachelor’s degree in business administration from California State University, Long Beach in 1990.
Video that Goes ‘Click’: TV Everywhere and the Connected Viewer
Tuesday, May 22, 2012
3:30 PM - 4:30 PM
Room 156AB East