Named Chief Digital Officer in October 2011, JB Perrette oversees a combined team of more than 300 employees, leads the company's digital strategy, including Discovery's U.S. websites, Interactive Technology, Digital Operations and Programming group and digital distribution efforts. He is also responsible for Discovery's Information Technology services division, Discovery Commerce, including Licensing and Home Entertainment, as well as Footage and Music Services.
Prior to joining Discovery, Perrette spent 11 years with NBCUniversal, most recently serving as President, Digital and Affiliate Distribution and Content Distribution Strategy, leading North American distribution of television and film content across digital platforms. He coordinated NBCU's overall content distribution strategy, and was responsible for NBC's broadcast network distribution. He also helped launch new digital channels Sleuth, Chiller and Universal HD and played a leadership role in developing the industry-leading digital venture, Hulu. Perrette's previous roles at NBC Universal included President of Affiliate Distribution, SVP of New Media Distribution; CFO of NBC Universal Cable; and VP of NBC Business Development. Before joining NBC in 2000, Perrette worked for GE Capital, and at CS First Boston in London and Tokyo.
Perrette's industry and civic commitments have included board positions with A&E Television Networks, Hulu, the Peacock Equity Fund and Citizen Schools New York, a non-profit devoted to expanding the learning day for middle school students in low-income communities.
For his numerous industry accomplishments, Perrette was named to the Hollywood Reporter's 2010 and 2009 "Digital Power 50" List, CableFAX Magazine's 2010 and 2009 "Digital Hot List" And Multichannel News "40 Under 40."
Perrette received his BA from Hamilton College.
Planet Video: New Directions in Television Content and Delivery
Monday, May 21, 2012
2:00 PM - 3:00 PM
Room 156AB East