Coleman Breland is chief operating officer of Turner Network Sales (TNS), the domestic distribution, sales and marketing arm of Turner Broadcasting System, Inc. (TBS, Inc.). In this capacity, Breland oversees affiliate sales, marketing promotion, interactive television and new technology business development for the news and entertainment networks of Turner Broadcasting. In addition, Breland supervises the sales and negotiations for Turner’s 10 domestic basic cable networks including, CNN, TNT, TBS and Cartoon Network, as well as the partnerships developed by Turner Private Networks and the Business Development group. He also manages the affiliate marketing and affiliate ad sales groups and works to further align their efforts with affiliate partners. Breland is charged with maximizing the potential of TNS to clients and partners and with furthering the industry-leading value and return on investment of the Turner networks. He is based in Atlanta and reports to David Levy, president of sales, distribution and sports for Turner Broadcasting System, Inc.
Breland was most recently executive vice president, sales and marketing, for TNS. He joined Turner Home Satellite (THS) in 1994 as vice president of marketing, developing advertising and marketing strategies and programs as well as analyzing consumer research and agency selection and management. Promoted in 1995 to senior vice president, marketing and sales, Breland was responsible for the strategic development and execution of THS’ marketing and revenue efforts. Prior to joining TBS, Inc., Breland served as director of marketing and communications for Arthur Andersen/Andersen Consulting in Atlanta for more than six years.
Breland currently serves on the board of the Center for Civil and Human Rights, the Board of Advisors for the Center for Ethics at Emory University, and on the board for the Covenant House of Georgia. He has previously served on the board of directors for Zoo Atlanta, as the chair for the organization’s marketing committee from 2003 to 2008. He also served on the board of CTAM (Cable & Telecommunications Association for Marketing) from 2002 to 2005, and served on the board of Prevent Child Abuse Georgia (formerly Georgia Council on Child Abuse) from 1996 to 2002. Breland also served on the board of SBCA (Satellite Broadcasting and Communications Association) for five years. He holds a master of arts degree in journalism, radio, television and film from the University of Georgia and a bachelor of arts degree in English from Pfeiffer College in North Carolina. In addition, he completed a graduate study program at Edinburgh University in Scotland.
Turner Network Sales (TNS), a division of Turner Broadcasting System, Inc., is responsible for the sales and marketing of Turner's 10 domestic basic cable networks – TBS, CNN, HLN, TNT, Cartoon Network, Turner Classic Movies, CNN International, CNN en Español, Boomerang and truTV – to cable and satellite affiliates and special markets throughout the United States, Canada, Puerto Rico and the Virgin Islands.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
Planet Video: New Directions in Television Content and Delivery
Monday, May 21, 2012
2:00 PM - 3:00 PM
Room 156AB East